14 Facts About Where's Waldo?

The objective of each Where's Waldo? book is simple enough: comb through the crowds of people to find Waldo, who's always decked out in his trademark red and white striped sweater and glasses. But simplicity isn't on creator Martin Handford's agenda. The English artist has made a career out of crafting immense visual puzzles, complete with mammoth oceans of people, spiraling buildings, and mythical beasts that make spotting the elusive Waldo an exercise in patience and frustration, even for the most eagle-eyed fans. With the character celebrating his 30th anniversary in 2017, we're taking a look at 14 facts about Where's Waldo?


Waldo's creator didn't start his career with an eye on children's books. One of his most noteworthy pre-Waldo works was the art for the 1981 album Magnets by The Vapors, of "Turning Japanese" fame. Despite debuting more than half a decade before Waldo, the album cover looks like it would fit right in with one of his famous look-and-find books. The album cover depicts one of Handford's trademark crowd scenes, pulled out far enough so the swarms of people all form the shape of a giant eye.


When David Bennett, art director of Walker Books, was looking to produce a picture book similar to Philippe Dupasquier’s Busy Places series, he needed someone who could specialize in one thing: crowd scenes. While he knew Handford would be perfect for the job, someone at Walker didn’t think a book of crowds—no matter how well illustrated—would be enough. According to Walker’s character publisher, Donna Cassanova, someone at the company came up with a way to turn a crowd scene into something far more interactive for readers.

"The company was getting ready for Bologna Book Fair and, just a week or so before, someone—several laid claim to being the 'someone'—said, 'Wouldn't it be good if you were looking for an individual within that crowd scene, rather than just looking at a crowd?'" Cassanova told The Independent. "Everybody thought there was something in that." Bennett took the idea to Handford, who, in just 24 hours, created a two-page spread that the publisher displayed at the book fair. "Within 24 hours there was a huge crowd of people standing round looking for Wally," as the character was called in the UK. ("In England," Handford explained to The New York Times, "if someone says something silly or looks slightly foolish, he is called a Wally. He is a little goofy, but well-meaning.")

Though no one can quite pin down who this "someone" was, the idea worked, and when the first book, Where's Wally?, hit the UK in 1987, it began something of a phenomenon. The first four books sold more than 18 million copies worldwide in the first four years of the series' existence, far outpacing other children's books of the time (which would sell around 50,000 typically). Since then, the series has sold more than 55 million books, and is available in more than 35 countries and 30 languages.


When Wally made the jump to the U.S. publishing market, he got a new moniker. John G. Keller, vice president and publisher of children's books for Little, Brown at the time, wasn't a fan of the name Wally. He told The New York Times that the name "reminded me of Wallis Simpson," who married King Edward VIII after he abdicated the throne of England for her. And so Wally became Waldo—and that's far from the only name given to the bespectacled world traveler. To name just a few: In Germany, he's known as Walter; in France, Charlie; in Vietnam, Van Lang; in Lithuania, Jonas; and in Italy, Ubaldo.


While you're busy frantically searching for Waldo, you can't always appreciate just how impressive the level of detail is on each page. Every scene takes Handford around eight weeks to finish. "I work in stages across the page, from left to right," he told The New York Times in 1990. "I start out with a list of about 20 gags I want to put in a picture, but more come to me as I am working."

But despite the care that goes into every inch of the page, the placement of Waldo himself isn't exactly a science. “As I work my way through a picture, I add Wally when I come to what I feel is a good place to hide him,” Handford said in an interview with Scholastic. Handford has plenty of places to hide Waldo—each scene includes anywhere from 300 to 500 characters, all meticulously drawn by Handford to the same scale as they appear in the book.


Though most artists loathe talking about their favorite works, Handford did reveal the Waldo scene he likes best: “A Tremendous Song and Dance,” which could be found in 1993's Where’s Waldo in Hollywood? The staggering visual is packed with hundreds of characters, most decked out in glitzy costumes on a Hollywood movie soundstage that could have come straight out of an Esther Williams musical from the ‘40s.

That cinematic flair should come as no surprise: Handford said when he was a kid he was always inspired by “typical Hollywood swashbuckler epics with a very heavy concentration on lots of extras and exciting battle scenes.”


In 2011, a crowd of 3872 people in Dublin, Ireland, broke the record for the largest gathering of people dressed as Waldo. The feat took place at the Street Performance World Championship in the city. A previous record was set on the campus of Rutgers University in New Brunswick, New Jersey in 2009. There, 1052 showed up dressed as Waldo.


When Handford first designed Waldo, he told the Los Angeles Times, "I gave him that look, because ... I just imagined that the reason why he was lost was because he was slightly idiotic and didn't know where he was going." However, that view has changed over the years, and Waldo's creator now sees the character as someone who is more mature and worldly than his original intention.

"From the personality point of view, I see him as completely different now," Handford said in that same interview. "As far as I'm concerned, he's not idiotic. He is a cool guy. He knows where he's going. He's very open-minded. He's kind. From a visual point of view, his face has actually changed to make him look less nerdy."

Though the changes aren't major, Waldo's face shape, posture, and hair have all evolved over the years, helping him look less disheveled.


Well, if Captain Underpants can get banned, why not Waldo? The surprising transgression has to do with the inclusion of "adult images" in the book, most notably that of a topless sunbather in the "On the Beach" scene, according to the American Library Association. The image, found in the original Where's Waldo? book, caused the title to be banned in numerous libraries and stores across the United States, most notably the retail chain BJ's. Eventually the woman was redrawn and covered up when the book was released in later editions.


Superman has his Bizarro, Mario has Wario, and Bart Simpson has an evil opposite number in the form of the mysterious Lester, so why shouldn’t Waldo have his own crafty doppelganger? As the books have evolved, the Waldo brand has introduced several more characters to the universe, including the diabolical Odlaw, who is decked out in a yellow and black striped shirt and evil dude mustache. Other Waldo staples include Wenda and Wilma, a pair of twins who have both been romantically linked to Waldo; Wizard Whitebeard, who basically looks like Gandalf wielding a candy cane; and Woof, a dog dressed just like Waldo.


If you've found Waldo in every book, Canadian artist Melanie Coles has a challenge for you. In 2008, she crafted a viral game called Where on Earth is Waldo? after painting a 55-foot rendition of the iconic character on a rooftop in Vancouver. She encouraged people to find it through Google Earth, and created PDF instructions for people in other parts of the world to create their own Waldo painting wherever they may live.


Yes, that Bethesda. The same video game company behind blockbuster hits like Fallout 3, the Elder Scrolls series, and the recent Doom relaunch also developed a Where's Waldo? game for the NES in the early '90s. The result happened to be one of the system's shoddier efforts, where the player was tasked with helping Waldo get to the moon. Seriously. The debut game received a follow-up just a year later on the Super Nintendo, and more Waldo games have continued to hit shelves through 2009 with entries on the Nintendo DS and the Nintendo Wii.


After close to 30 years, people are still having trouble finding Waldo (don't even get us started on that "Land of Waldos" puzzle). To turn that frustration into smug satisfaction, a computer science graduate from Michigan State University named Randy Olson created an algorithm to find the optimal search path for the evasive Waldo. By mapping out the location of Waldo in every book, he graphed out the spot the character is most likely to be, as well as where he never appears, like the top left and bottom right corners. What he came up with looks a little something like this:

You can see even more graphs, GIFs, and information over on his blog.


In 2007, Handford sold the rights to the Where’s Waldo? characters to a company called Entertainment Rights for £2.5 million. Handford still has the rights to illustrate and publish future Waldo books, but Entertainment Rights holds the rights to make money from other ventures, such as video games, TV series, movies, and other merchandise.


A Where’s Waldo? movie has been in development for years, but in 2016, serious steps were taken to bring the character to the big screen. It was reported that Seth Rogen and Evan Goldberg were in talks with MGM to finally make the film a reality. While nothing concrete has been announced since then, Waldo’s enduring popularity should always keep studios interested in turning him into a movie star.

10 of the Best Indoor and Outdoor Heaters on Amazon

Mr. Heater/Amazon
Mr. Heater/Amazon

With the colder months just around the corner, you might want to start thinking about investing in an indoor or outdoor heater. Indoor heaters not only provide a boost of heat for drafty spaces, but they can also be a money-saver, allowing you to actively control the heat based on the rooms you’re using. Outdoor heaters, meanwhile, can help you take advantage of cold-weather activities like camping or tailgating without having to call it quits because your extremities have gone numb. Check out this list of some of Amazon’s highest-rated indoor and outdoor heaters so you can spend less time shivering this winter and more time enjoying what the season has to offer.

Indoor Heaters

1. Lasko Ceramic Portable Heater; $20


This 1500-watt heater from Lasko may only be nine inches tall, but it can heat up to 300 square feet of space. With 11 temperature settings and three quiet settings—for high heat, low heat, and fan only—it’s a dynamic powerhouse that’ll keep you toasty all season long.

Buy it: Amazon

2. Alrocket Oscillating Space Heater; $25


Alrocket’s oscillating space heater is an excellent addition to any desk or nightstand. Using energy-saving ceramic technology, this heater is made of fire-resistant material, and its special “tip-over” safety feature forces it to turn off if it falls over (making it a reliable choice for homes with kids or pets). It’s extremely quiet, too—at only 45 dB, it’s just a touch louder than a whisper. According to one reviewer, this an ideal option for a “very quiet but powerful” heater.

Buy it: Amazon

3. De’Longhi Oil-Filled Radiator Space Heather; $79


If you prefer a space heater with a more old-fashioned vibe, this radiator heater from De’Longhi gives you 2020 technology with a vintage feel. De’Longhi’s heater automatically turns itself on when the temperatures drops below 44°F, and it will also automatically turn itself off if it starts to overheat. Another smart safety feature? The oil system is permanently sealed, so you won’t have to worry about accidental spills.

Buy it: Amazon

4. Aikoper Ceramic Tower Heater; $70


Whether your room needs a little extra warmth or its own heat source, Aikoper’s incredibly precise space heater has got you covered. With a range of 40-95°F, it adjusts by one-degree intervals, giving you the specific level of heat you want. It also has an option for running on an eight-hour timer, ensuring that it will only run when you need it.

Buy it: Amazon

5. Isiler Space Heater; $37


For a space heater that adds a fun pop of color to any room, check out this yellow unit from Isiler. Made from fire-resistant ceramic, Isiler’s heater can start warming up a space within seconds. It’s positioned on a triangular stand that creates an optimal angle for hot air to start circulating, rendering it so effective that, as one reviewer put it, “This heater needs to say ‘mighty’ in its description.”

Buy it: Amazon

Outdoor Heaters

6. Mr. Heater Portable Buddy; $104

Mr. Heater/Amazon

Make outdoor activities like camping and grilling last longer with Mr. Heater’s indoor/outdoor portable heater. This heater can connect to a propane tank or to a disposable cylinder, allowing you to keep it in one place or take it on the go. With such a versatile range of uses, this heater will—true to its name—become your best buddy when the temperature starts to drop.

Buy it: Amazon

7. Hiland Pyramid Patio Propane Heater; Various


The cold’s got nothing on this powerful outdoor heater. Hiland’s patio heater has a whopping 40,000 BTU output, which runs for eight to 10 hours on high heat. Simply open the heater’s bottom door to insert a propane tank, power it on, and sit back to let it warm up your backyard. The bright, contained flame from the propane doubles as an outdoor light.

Buy it: Amazon

8. Solo Stove Bonfire Pit; $345

Solo Stove/Amazon

This one is a slight cheat since it’s a bonfire pit and not a traditional outdoor heater, but the Solo Stove has a 4.7-star rating on Amazon for a reason. Everything about this portable fire pit is meticulously crafted to maximize airflow while it's lit, from its double-wall construction to its bottom air vents. These features all work together to help the logs burn more completely while emitting far less smoke than other pits. It’s the best choice for anyone who wants both warmth and ambiance on their patio.

Buy it: Amazon

9. Dr. Infrared Garage Shop Heater; $119

Dr. Infrared/Amazon

You’ll be able to use your garage or basement workshop all season long with this durable heater from Dr. Infrared. It’s unique in that it includes a built-in fan to keep warm air flowing—something that’s especially handy if you need to work without wearing gloves. The fan is overlaid with heat and finger-protectant grills, keeping you safe while it’s powered on.

Buy it: Amazon

10. Mr. Heater 540 Degree Tank Top; $86

Mr. Heater/Amazon

Mr. Heater’s clever propane tank top automatically connects to its fuel source, saving you from having to bring any extra attachments with you on the road. With three heat settings that can get up to 45,000 BTU, the top can rotate 360 degrees to give you the perfect angle of heat you need to stay cozy. According to a reviewer, for a no-fuss outdoor heater, “This baby is super easy to light, comes fully assembled … and man, does it put out the heat.”

Buy it: Amazon

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5 TV Shows to Watch On Netflix If You Miss The Good Place

Eugene Levy and Catherine O'Hara in a scene from Schitt's Creek.
Eugene Levy and Catherine O'Hara in a scene from Schitt's Creek.
Pop TV

Though The Good Place capped off its four-season run in early 2020, it only recently became available to stream on Netflix. The series, which stars Kristen Bell, Ted Danson, and William Jackson Harper, is a philosophical comedy about a group of people who are selected to enter a Heaven-like utopia after their deaths. If you’ve finished the witty, heartwarming series and are wondering what to watch next time you open Netflix, look no further than these five shows.

1. Schitt’s Creek

Schitt’s Creek is certifiably entertaining—the show did, after all, set a record at the 2020 Emmy Awards, bagging a staggering nine awards. The series chronicles the lives of the uber-wealthy Rose family, who lose all of their money after being defrauded by their business manager. With no place left to turn, the Roses are forced to relocate to Schitt’s Creek, a little town they once purchased as a joke. Their personalities frequently clash with the town’s more humble residents, and the results couldn’t be funnier.

The sixth and final season of the series is coming to Netflix on October 7.

2. Grace and Frankie

If you want something as laugh-out-loud funny as The Good Place, give Grace and Frankie a try. The series stars Jane Fonda and Lily Tomlin as Grace and Frankie, respectively—two women who have never been fond of each other, but have been forced to interact over the years because their husbands are best friends and business partners. However, their lives are turned upside-down when their husbands (played by Martin Sheen and Sam Waterston) announce that they are in love and leaving their wives in order to marry each other. Which forces Grace and Frankie to end up living together, and inevitably learn that friendship can come from the most unexpected places.

3. Crazy Ex-Girlfriend

Crazy Ex-Girlfriend stars Rachel Bloom as Rebecca Bunch, a successful attorney at a well-respected law firm in New York. Even though it looks as if she has her life together, Rebecca is far from perfect. When a chance meeting with her ex-boyfriend Josh (Vincent Rodriguez III) gives her a new lease on life, she decides to abandon her life in New York and move to Josh’s hometown of West Covina, California, in order to win him back.

4. Cuckoo

Cuckoo follows the lives of the Thompson family. When they pick their daughter Rachel (Tamla Kari) up at the airport, parents Ken (Greg Davies) and Lorna (Helen Baxendale) learn Rachel has married Dale “Cuckoo” Ashbrick (Andy Samberg), an unemployed American drifter with a penchant for drugs.

5. BoJack Horseman

This animated series is hilarious, deeply tragic, and surprisingly poignant. Even though the series is firmly rooted in fantasy, it manages to tackle tough subjects like depression, sexual assault, fame, and alcoholism with frightening realism. Similar to The Good Place, BoJack Horseman will have you laughing one minute and pondering the human condition the next.