The Best Black Friday Sales You Can Shop at Best Buy, Wayfair, and More

Discover the best Black Friday sales for 2023 that are worth shopping right now at Wayfair, Best Buy, Target, and other leading retailers.

Burak Karademir, Moment Collection, Getty Images
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Black Friday is officially here, which means you can now benefit from incredible markdowns on the season’s most-wanted gifts. Below, discover more details about what’s in store for Black Friday 2023, plus all the retailers you can check out to get a jumpstart on your holiday shopping—and savings.

When is Black Friday 2023?

Black Friday happens on the Friday after Thanksgiving. This year, Thanksgiving falls on Thursday, November 23, which means Black Friday is on Friday, November 24. Most sales typically last through the weekend as well, although some of the best doorbuster deals are only available online and in stores on Friday proper. If you miss out on it, you may still have a chance to scoop up some bargains during Cyber Monday, which kicks off on Monday, November 27.

Woman shopping at Black Friday, she using digital tablet and ordering electronics online.
The official day is on Friday, November 24, but you don't have to wait to score deals. / ArtistGNDphotography, E+ Collection, Getty Images

Retailers such as Target, Best Buy, and others also have a price-match guarantee, making it worth it to take advantage of all these ample savings now.

So whether you’re trying to track down the season’s hottest toys. grab new games for the PS5, or just make some fashion-related shopping hauls for upcoming holiday parties, these Black Friday sales can be a great place to start.

The Best Black Friday Sales

1. Best Buy

Best Black Friday sales: Star Wars The Black Series Artillery Stormtrooper Premium Electronic Helmet
TVs and laptops aren't the only things you can find on sale during Best Buy's Black Friday sale. / Best Buy

Best Buy kicks off our list with their Black Friday event. Beyond exclusive member deals, you can find markdowns across virtually every category, from TVs to laptops and more. You can get up to 50 percent off on select video game accessories. Beyond video games and consoles, there are big discounts on earbuds and headphones, too, like this sale on Apple AirPods Pro (2nd generation) earbuds, which come with a MagSafe case. And if you’re shopping for Star Wars or Marvel-themed collectibles, you’re in luck: everything from lightsabers toselect Transformers figures are reduced in price.

2. Target

Best early Black Friday sales: Beats Solo 3 Bluetooth headphones in pink.
Tune out the world and pump up the volume with these Beats Solo 3 Bluetooth headphones. / Beats / Target

Another retailer giving us some Black Friday fun is Target. Right now, some of the best bargains are on items like these Beats Solo 3 Bluetooth wireless on-ear headphones, which are $100 off their usual $200 cost. This Dyson V8 Origin cordless stick vacuum is another great find: Instead of paying $430, you can get it for $250.

Other top holiday gifts—from Ember temperature-controlled smart mugs to Nespresso Vertuo Pop+ coffee makers—are available for less than what you’d usually end up spending. You can get new games for a PlayStation 5—like Madden NFL 24, Star Wars Jedi: Survivor, and Final Fantasy XVI, too.

And with the retailer’s holiday price match guarantee, they’ll match the price on any item if it’s marked down for a lower value between now and Sunday, December 24, which is all the more reason to grab what you want now, in case anything sells out later on.

3. Ulta Beauty

Best early Black Friday sales: L'ange 75MM Le Volume 2-in-1 volumizing brush dryer
Normally $89, you can get the L'ange 75MM Le Volume 2-in-1 volumizing brush dryer for $62 at Ulta Beauty right now. / L'ange / Ulta Beauty

If you have a makeup lover on your gift list, you’ll appreciate Ulta Beauty’s Black Friday sales. Available both in-store and online, this event offers shoppers the chance to get up to 50 percent off some of the best makeup, fragrances, skincare, and grooming products. For instance, you can get Olaplex for 20 percent off, Dyson Airwrap Multi-Stylers for $100 off, and more.

4. Walmart

Best early Black Friday sales: onn. 50-inch Roku smart TV
For just under $150, you could snag a new 50-inch 4K UHD LED Roku smart TV—not too shabby. / onn. / Walmart

With Walmart’s Black Friday event, you’re in for a real treat. From tech deals starting at $25 to robot vacuums, PlayStation 5 consoles, there’s something for everyone on the retailer’s page at the moment.

5. The Home Depot

Early Black Friday sale: Home Depot fake Christmas trees.
You could deal-hunt your way into a winter wonderland. / The Home Depot

Home Depot isn’t just a place to go when you’re looking for giant skeletons—it can also be a stellar source for savings come Black Friday.

Now through Wednesday, November 29, you can expect price drops on must-have home improvement items, including smart tech gadgets and up to 45 percent off select power tools from RYOBI, DeWalt, Husky, and others. Beyond that, ’tis the season for indoor space heaters and fire pits, and right now you can shop and save close to 50 percent on specific models. The store also has a special perk going on where, if you buy select tool kits, you can get two free power tools from certain brands such as Milwaukee, Makita, and RIDGID. 

6. Wayfair

Best early black friday sales: Anorea 83'' Genuine Leather Square Arm Sofa
Kick back, relax, and enjoy the game from your new favorite seating area. / Wade Logan / Wayfair

At Wayfair, you can find markdowns on furniture for almost every room in your home. You can get up to 80 percent off on area rugs, up to 70 percent off mattresses, up to 65 percent off on living room seating, and more. Additionally, you can shop for lighting, seasonal decor, and bathroom vanities for up to 60 percent off.

7. Universal Standard

Woman wearing Universal Standard jeans.
You can find pants and jeans that'll flatter every frame. / Universal Standard

If you appreciate good jeans, you definitely want to check out the sale happening over at Universal Standard. You can get the retailer’s high-quality denim for up to 81 percent off, with jeans starting at $35. With sizes up to 40, their jeans offer inclusive sizing and you can choose from straight-leg jeans, skinny jeans, even denim jackets, and more.

8. Sur La Table

Staub Deep Dutch Ovens
Whether it's as a gift or for yourself, there's no denying how useful a Dutch oven can be. / Staub / Sur La Table

Looking for a great Dutch oven or a chance to upgrade some of your old skillets? Sur La Table is hosting one of their biggest shopping events of the year, with up to 65 percent off on select kitchen essentials from leading brands like Le Creuset, Viking, All-Clad, Zwilling J.A. Henckels, and others.

9. L.L.Bean

Woman wearing L.L.Bean fleece pullover.
There are plenty of fleece pullovers to choose from, too. / L.L.Bean

From cozy slippers to durable winter boots, L.L.Bean offers all kinds of winter gear that can help you navigate the coldest time of year with more comfort. For Black Friday and Cyber Monday, the retailer is offering 10 percent off everything through Tuesday, November 28, so long as you use the promotional code GIVEJOY10 at checkout.

10. Bath & Body Works

Bath & Body Works Vanilla Bean Noel candle
Noel never smelled so sweet. / Bath & Body Works

When it comes to stocking stuffers, Bath & Body Works delivers—especially right now during their Black Friday event, as you can take advantage of their buy three, get three promotion to stock up on plenty of them for the whole family. This includes body wash (like this Vanilla Bean Noel-scented pick), candles (including this one, which smells like White Eucalyptus & Sage), and hand soaps (like Winter Candy Apple, Frosted Coconut Snowball, and Twisted Peppermint). Not only that, but you can get free shipping on purchases of $75 or more when you use the promotional code PRESENTS at checkout.

This article has been updated from its original version to reflect current prices.