The Origin Stories of 25 of Your Favorite Fast Food Chains


Curious how your favorite fast food joint became a mainstay at food courts, strip malls, and truck stops around the country? Read on to learn the origin stories of 25 famous chain restaurants.


The front exterior of a Taco Bell restaurant

Before he launched a Tex-Mex empire, Taco Bell founder Glen Bell ran a group of hamburger and hot dog stands in the San Bernardino, California area. Bell, himself, liked Mexican food, and had noticed the success of a neighboring diner called Mitla Cafe, which sold tacos made with hard fried shells. Wrapping and frying an individual taco was a lengthy process, so Bell asked a chicken coop maker to create him a frying gadget. To expedite service, he began selling his own version of the street food made with preformed fried shells.

Customers liked Bell's tacos so much that in 1954 he and a partner founded a Mexican-style restaurant called Taco Tia. The partner didn't want to expand beyond three restaurants, so Bell found himself new partners and opened yet another short-lived taco business, El Taco, before finally going solo.

Bell used a $4000 investment to open the very first Taco Bell in Downey, California, in 1962. PepsiCo eventually purchased the burgeoning chain in 1965 for around $125 million.


One of the the nation's very first (if not the first) fast food chains was White Castle, the restaurant whose sliders were immortalized by a very hungry Harold (John Cho) and Kumar (Kal Penn) in the 2004 film Harold & Kumar Go to White Castle. Not only did the chain inspire an infamous stoner flick, it may have also paved the way for the entire fast food industry's existence, along with the standard hamburger patty we know and love today.

In either 1915 or 1916, fry cook Walter Anderson in Wichita, Kansas, invented the first flat ground-beef patty. (This reportedly occurred during a moment of frustration, during which Anderson used a spatula to smash a meatball stuck to the griddle). Shortly after that, Anderson used an $80 loan to found a hamburger stand, and his business quickly expanded to include several locations.

W.E. "Billy" Ingram—a local real estate broker who'd go on to become CEO—invested in Anderson's scheme, and in 1921, the two launched a chain that sold sacks of 5-cent burgers. They named the business White Castle so their food would become synonymous with images of cleanliness and order.


By the time Jack Fulk and Richard Thomas founded the first Bojangles' Famous Chicken 'n Biscuits in 1977, the two were already established figures in the fast food industry. Thomas was Kentucky Fried Chicken's former president of operations and had once been in charge of 600 stores. As for Fulk, he'd owned a Hardee's franchise in North Carolina, where he became skilled at making biscuits and putting his own spin on the corporate recipe.

Fulk's recipe tinkering got him in trouble with Hardee's, but ultimately paved the way for Bojangles' success: When he, along with Thomas, opened up the flagship Bojangles in Charlotte, North Carolina, sales jumped 60 percent once they added Fulk's signature baked goods to the menu. Today, Bojangles locations can be found in 11 mostly Southern states, in addition to Washington, D.C.


Before restaurateur Jimmy Lambatos sold toasted sandwiches, he cooked steaks as executive chef at the now-closed Colorado Mine Co. steakhouse in Glendale, Colorado. In 1978, Lambatos left to start his own venture, an Italian restaurant called Footers, and three years later he and partner Todd Disner opened the first Quiznos in Denver. According to Lambatos, the eatery's toasted subs were a throwback to the oven-baked sandwiches he ate as a kid in New York.

By the 1980s, there were 18 Quiznos locations, but Lambatos and Disner would eventually sell their business to father-and-son franchisees Dick and Rick Schaden. Lambatos would later appear in Quiznos commercials and serve as company spokesman.


The front exterior of a Sbarro restaurant

Long before it became a food court staple, Sbarro was a bona fide Italian grocery, or "salumeria," in Brooklyn, run by founders Gennaro and Carmela "Mama" Sbarro. The immigrants from Naples founded the flagship store in 1956, but it initially only sold Italian meats and cheeses.

To feed hungry shift workers, pizza was eventually added to the business’s deli menu. But when the Sbarros launched a second store in a local shopping mall, they realized that people wanted to eat Italian food on-site. Sensing a business opportunity, the Sbarro family developed a cafeteria-style adaptation of their grocery. The first Sbarro franchise opened in the late 1970s, and new locations eventually popped up in malls, airports, movie theaters, hospitals, food courts, and universities around the country.

Gennaro Sbarro died in 1984, and in 2004 Carmela Sbarro had a stroke, which prompted her family to eventually close their original Brooklyn store. The Sbarro family sold its share in the company in the late 2000s, but their legacy—and Mama Sbarro's vision—lives on.


The front exterior of a Waffle House

In the mid 1950s, Joe Rogers, a regional manager for now-defunct national restaurant chain the Toddle House, and Tom Forkner, who worked in real estate, decided their small Atlanta suburb needed a 24-hour diner. The two neighbors opened up the very first Waffle House in Avondale Estates, Georgia, in 1955, and by 1961 the fledgling chain had grown to include four to five restaurants.

Both Rogers and Forkner left their jobs to devote their full attention to the expanding enterprise, which they named Waffle House, as waffles were their main money-maker. The two retired as managers in the 1970s, after which Rogers's son was named president and CEO.


The exterior of a Wendy's restaurant

Wendy’s founder Dave Thomas had dreamed of owning a restaurant since he was a kid, eating meals with his adopted father at five-and-dime stores. After earning valuable experience as a regional director for Kentucky Fried Chicken, Thomas opened the first Wendy's restaurant in Columbus, Ohio, in 1969, after noting that the city’s downtown area lacked a good hamburger joint.

Thomas named his burger restaurant after his young daughter, Melinda, who was nicknamed "Wendy" since she couldn’t pronounce the "L" in her name. Wendy's signature pigtailed girl is modeled after her likeness.

Thomas, however, is perhaps just as recognizable as his daughter, as he’d go on to star in more than 800 Wendy's TV commercials, even after stepping down from the company in 1982.


P.F. Chang's was founded by Philip Chiang, the son of notable Chinese restaurateur Cecilia Chang (she's been called "the Julia Child of Chinese cooking") and his business partner Paul Fleming. As a young man, Chiang, who studied art, couldn't find a job. So he followed in his mother's culinary footsteps and worked at her restaurant, The Mandarin, before opening up his own casual Chinese joint called Mandarette. It was there that he met Fleming, a customer who happened to own the Ruth's Chris Steakhouse franchise in California.

The two became friends, and when Fleming moved to Arizona for work, he told Chiang that there weren't any good Chinese restaurants in the state. He recruited Chiang to help him found one, and in 1993 the two launched the very first P.F. Chang's (a combination of Fleming's initials and an Anglicized form of Chiang's last name) in a shopping mall in Scottsdale, Arizona.


The front exterior of a Chipotle restaurant

Chipotle's founder, Steve Ells, is a bona fide chef. He graduated from the Culinary Institute of America in 1990 before working as a sous chef at Stars, a now-closed San Francisco hotspot. Stars put a premium on fresh ingredients and came equipped with an open, immaculate kitchen. Ells borrowed these details to launch his own Mission-style burrito joint in Denver, as the Bay Area staple was growing in popularity.

Founded in 1993, Chipotle was originally intended to be a precursor to Ells opening up his own fine dining restaurant. But business was so good, he kept at it and ended up building the foundations for the chain we recognize today.

10. IN-N-OUT

The front exterior of an In-N-Out restaurant

Founded in 1948, In-N-Out was California's very first drive-thru hamburger stand. It was the brainchild of newlyweds Esther and Harry Snyder, who worked in tandem to run the business. To speed up operations, Harry Snyder reportedly installed the very first two-way speaker system for drive-thru ordering, thus eliminating the need for carhops.


Sonic, America's largest chain of drive-ins, started as a single root beer stand in Shawnee, Oklahoma, called Top Hat. Founder Troy Smith was a young military vet who made a foray into the restaurant business after leaving the Army Air Forces and working for a brief period as a milk truck driver.

Top Hat, which Smith opened in 1953, was by far the most successful of his multiple establishments, so the entrepreneur closed his other eateries and doubled down on its growth. The secret to the stand's success may have been its car-to-kitchen intercom, a technology Smith borrowed from a fast-food joint he encountered on the Texas-Louisiana border. By 1959, Smith had renamed his stand Sonic and coined the slogan "Service with the Speed of Sound."


The front exterior of a Jack-in-the-Box restaurant

In 1951, Robert O. Peterson opened the first Jack in the Box restaurant in San Diego, California, on the main highway leading into the city. Around a decade prior, he'd founded a local fast food chain called Oscar's (previously called Topsy's Drive-In), with circus-themed decorations. But when Peterson learned about two-way intercom technology, he purchased the rights from another restaurateur, mounted the intercom inside a plastic clown, and converted an already-existing Oscar's location into a new establishment that allowed customers to place their order before picking up their food at the window. This expedited the entire drive-thru process.


The front exterior of a Popeyes restaurant

Chicken on the Run, the original precursor to Popeyes, was opened in Arabi, Louisiana, in 1972. It was intended to compete with Kentucky Fried Chicken, which had recently migrated south. However, founder Al Copeland quickly realized he needed to make his new brand spicier—both literally and figuratively—to cater to local customers' tastes.

Copeland stopped selling traditional Southern-fried chicken in favor of spicy New Orleans-style chicken. He also re-named the chain "Popeyes" after Jimmy "Popeye" Doyle, the detective from the 1971 movie The French Connection. The first official Popeyes franchise opened in Baton Rouge, Louisiana, in 1976, and by the mid 1980s, the chain had a location in Canada and had expanded to include 500 U.S. restaurants.


The front exterior of a Tim Hortons restaurant

Jim Charade, a Canadian snack-food salesman, had always dreamed of founding his own doughnut chain. He finally got his chance after meeting Canadian pro hockey star Tim Horton by chance in a local barbershop. The two later did business together when Charade purchased a car from Horton, who moonlighted as a vehicle salesman. Hoping he'd found a willing partner (and a celebrity name) to get his idea off the ground, Charade pitched his business scheme to Horton. The only problem? Horton was more interested in selling hamburgers.

The duo opened two hamburger restaurants in Ontario, but business wasn't great. Horton finally agreed to Charade's original plan, and in 1964 they established the first Tim Hortons in Hamilton, Ontario, on the site of an old gas station.

The business was a success, and the Tim Hortons brand slowly started to grow. But Charade would ultimately resign from the chain in 1966, and Horton would die in a car crash in 1974. Charade's replacement, a former Dairy Queen franchisee named Ron Joyce, ended up paying Horton's family $1 million for their share of the company.

15. CARL'S JR.

Before it became known for its signature charbroil burgers, Carl's Jr. was a hot dog stand in Los Angeles, founded by a truck driver named Carl Karcher in 1941. Karcher decided to go into the food business after noticed that his neighbor ran a small-scale hot dog chain. Thinking that he, too, could strike gold with sizzling sausages, Karcher and his wife, Margaret, used all their savings ($15) to make their business scheme a reality.

Karcher's hunch proved profitable: The stand was a hit, and the couple ended up opening up three more hot dog businesses in southern California. But in 1945, they launched a sit-down, full-service restaurant in Anaheim, California. Called Carl’s Drive-In Barbecue, the eatery sold hamburgers in addition to hot dogs.

Carl's was also popular, so to piggy-back on its success, Karcher create two smaller, express versions of Carl's in 1956. These were called—you guessed it—Carl's Jr.


The front exterior of a Jimmy John's restaurant

Jimmy John Liautaud wasn't a great student (he ranked second to last in his high school class of 1982), so it seemed unlikely he'd be college bound. His father wanted him to enlist in the military, but Jimmy dreamed of opening his own food business. The two made a deal: Jimmy's dad would loan him $25,000 to get operations off the ground, but he'd join the Army if he didn't make a profit within the first year.

Liautaud, an Illinois native, loved Chicago street food. He originally wanted to open a hot dog stand, but the requisite equipment was expensive. Sandwiches were cheaper to make, so the teen began selling on-the-go lunches made from home-baked bread and deli meat.

The very first Jimmy John's restaurant opened in 1983, in a remodeled garage in Charleston, Illinois. Hungry college kids at the nearby Eastern Illinois University made the shop a success, and by 1985 Liautaud had bought out his father's interest in the business. Today, Jimmy John's has nearly 3000 locations.


The front exterior of a Krispy Kreme restaurant

In 1933, Krispy Kreme founder Vernon Carver Rudolph is said to have purchased both a doughnut shop and its closely guarded doughnut recipe from a French chef from New Orleans [PDF]. (Others say he likely got it from an Ohio River barge cook named Joseph G. LeBoeuf.) Rudolph and his business partner, who lived in Kentucky, moved operations to Nashville. The former's family also opened shops in Charleston, West Virginia, and Atlanta, Georgia, where they sold doughnuts to local grocery stores. But Rudolph wanted to strike out on his own, so in 1937 he and a new group of associates moved to Winston-Salem, North Carolina, where they used all their money ($25) to rent a storefront.

Rudolph convinced a local grocer to lend him ingredients, and on July 13, 1937, Krispy Kreme doughnuts was born. Rudolph initially delivered his doughnuts to stores, but customers clamored for them so much that he eventually cut a hole through his store's wall so he could peddle them directly to patrons on the street.

By the 1950s, Krispy Kreme had mechanized their doughnut production, making it easier for the company to produce mass quantities of pastries. After Rudolph's death in 1976, Krispy Kreme was purchased by Beatrice Foods Company, and was later acquired by a group of franchisees.


The front exterior of a Kentucky Fried Chicken restaurant

During the Great Depression, Harland Sanders, then in his early forties, began selling food to travelers from his roadside service station in Corbin, Kentucky. He perfected a secret recipe for fried chicken that was so closely guarded that the chef didn't dare write down the recipe. (He even locked the spice mix in his car.) Eventually, the eatery became so popular that Sanders got rid of his gas pump and ran it as a regular restaurant.

By 1939, Sanders developed the perfect flavor-to-texture ratio when he used a pressure cooker—then a new device—to fry his chicken. The restaurateur's renown skyrocketed, and in 1950 the governor of Kentucky honored Sanders by giving him the title of colonel. It was around this time that Sanders started wearing his trademark white suit and Kentucky colonel tie.

In 1952, Sanders opened the first Kentucky Fried Chicken franchise in Utah, and six to eight other locations followed shortly after. But just four years later, in 1956, Sanders was forced to sell his original Corbin restaurant after a new interstate highway was built that completely bypassed the roadside joint.

Needing money, the Colonel traveled around the country and pushed his product on countless restaurant workers. His tireless franchising efforts helped make KFC an international success, and in the mid 1960s Sanders sold his interest in the company for $2 million.


The front exterior of a Dairy Queen restaurant

Dairy Queen founder Sherb Noble was born and raised in cow country, so it makes sense that he always wanted to work in the dairy business. After graduating from a two-year program at Iowa State, Noble ran a creamery for a short period before moving to Kankakee, Illinois. There, he wound up running three ice cream parlors named Sherb's.

In 1938, Noble's ice cream providers told him about a new innovation called "soft serve," and Noble suggested marketing the newfangled treat by running a 10-cent all-you-can-eat sale at his store. The promotion ended up being such a success that Noble was actually afraid that the dense crowd of customers would accidently break the storefront's glass.

Noble opened the first Dairy Queen in Joliet, Illinois, in 1940. It was followed by a second store in Aurora, but when World War II rolled around Noble put his growing business on the back burner to fight for his country. When Noble returned home, he continued opening more shops until it gradually grew into the ice cream destination we know and love today.


The front exterior of a Chick-fil-A restaurant

Chick-fil-A's chicken sandwich wasn't always its signature item. In 1946, southerners Samuel Truett Cathy and his brother Ben opened a small restaurant called the Dwarf Grill in Hapeville, Georgia. Poultry was added to the menu when another Georgia business, Goode Brothers Poultry company, was tasked with providing a batch of boneless, skinless chicken breasts for airline meals. The breasts didn't end up meeting airline requirements, so the owners, Jim and Hall Goode, asked Cathy to take the product off their hands. Cathy agreed, and ended up using the re-purposed meat to make a delicious sandwich that to this day is made from a closely guarded secret recipe.

Cathy shortened the term "chicken fillet" to "chick fillet," which led to him coining the name "Chick-fil-A." (The "A" was capitalized to indicate quality.) The first mall Chick-fil-A opened in Atlanta in 1967.


The front exterior of a Pizza Hut restaurant

Pizza Hut founders Dan and Frank Carney were successful entrepreneurs before they even graduated from college. In 1958, the two brothers—then students at Wichita State— borrowed $600 from their mom and launched their own pizza restaurant for students, at the urging of a local landlord who had an unrented building. The building itself looked like a hut, and the sign only had room for 9 letters, which is how the name "Pizza Hut" came to be.

The venture was successful (College kids love pizza? Who knew!), and the Carney siblings opened up their very first franchise in Topeka, Kansas, the following year. This was followed by a second location in Manhattan, Kansas, which pioneered the business’s now-famous delivery service. (Deliveries were made on a three-wheeled scooter.) The Carneys solidified Pizza Hut’s brand—including its trademark red roofs and hut shapes—by 1965, and sold their interest in the company in 1977.


The front exterior of a mall's Subway restaurant

In 1965, an aspiring doctor named Fred DeLuca opened a submarine sandwich shop to help pay for medical school. His friend, Peter Buck, loaned him $1000 and offered to become his partner. The first-ever Subway location was in Bridgeport, Connecticut, and by 1974 the two owned 16 sub shops across Connecticut. Aiming to expand their business even further, DeLuca and Buck began franchising Subway, which led to it becoming the world's largest submarine sandwich chain.


The front exterior of a Dunkin' Donuts restaurant

Dunkin' Donuts founder William Rosenberg originally owned a business that catered lunch for industrial workers. He soon noticed that coffee and doughnuts made up 40 percent of his revenue, and in 1948 he decided to open a brick-and-mortar doughnut store in Quincy, Massachusetts, called Open Kettle.

Knowing he needed a better name to boost business, Rosenberg asked his business associates to brainstorm a new one. Rosenberg's architect reportedly thought up Dunkin' Donuts, which became the company's official name in 1950.


The front exterior of a Baskin-Robbins restaurant

In 1945, Irv Robbins, the son of an ice cream shop owner, opened his own sweets business in Glendale, California, after leaving the military. His brother-in-law, another veteran named Burt Baskin, was also bitten by the ice cream bug and established his own storefront in Pasadena shortly after.

Nearly a decade later, the two decided to combine their eight stores into a single enterprise. They named the franchise Baskin-Robbins in 1953, after flipping a coin to see whose name would come first.


The front exterior of a Papa John's restaurant

After earning his business degree from Ball State University in 1983, Papa John's founder John Schnatter moved home to Jeffersonville, Indiana. There, he began managing a seedy bar, Mick's Lounge, that his father co-owned. Right away, Schnatter began making much-needed improvements to the family watering hole: He repainted and cleaned the establishment, added more pool tables and video games, and paid outstanding debts owed to creditors. Within a month, Mick's Lounge was newly profitable.

Wanting to boost business even further, Schnatter knocked down the wall of a broom closet, built a tiny kitchen, and began making pizzas. The pies did so well that Bob Ehringer—Schnatter Sr.'s business partner, who ended up purchasing Mick's Lounge in its entirety—teamed up with the younger Schnatter to acquire a storefront next door.

This new pizza business was incorporated and self-sufficient by 1986, and the following year Schnatter and Ehringer sold Mick's to focus on growing Papa John's. Thanks to a strategic plan to use pre-mixed dough, Papa John's was able to cut down on labor costs and open lots of new businesses for cheap. By the early 1990s, the company was doubling in size every year as pizza-hungry Americans clamored for their product.

10 Products for a Better Night's Sleep

Amazon/Comfort Spaces
Amazon/Comfort Spaces

Getting a full eight hours of sleep can be tough these days. If you’re having trouble catching enough Zzzs, consider giving these highly rated and recommended products a try.

1. Everlasting Comfort Pure Memory Foam Knee Pillow; $25

Everlasting Comfort Knee Pillow
Everlasting Comfort/Amazon

For side sleepers, keeping the spine, hips, and legs aligned is key to a good night’s rest—and a pain-free morning after. Everlasting Comfort’s memory foam knee pillow is ergonomically designed to fit between the knees or thighs to ensure proper alignment. One simple but game-changing feature is the removable strap, which you can fasten around one leg; this keeps the pillow in place even as you roll at night, meaning you don’t have to wake up to adjust it (or pick it up from your floor). Reviewers call the pillow “life-changing” and “the best knee pillow I’ve found.” Plus, it comes with two pairs of ear plugs.

Buy it: Amazon

2. Letsfit White Noise Machine; $21

Letsfit White Noise Machine

White noise machines: They’re not just for babies! This Letsfit model—which is rated 4.7 out of five with nearly 3500 reviews—has 14 potential sleep soundtracks, including three white noise tracks, to better block out everything from sirens to birds that chirp enthusiastically at dawn (although there’s also a birds track, if that’s your thing). It also has a timer function and a night light.

Buy it: Amazon

3. ECLIPSE Blackout Curtains; $16

Eclipse Black Out Curtains

According to the National Sleep Foundation, too much light in a room when you’re trying to snooze is a recipe for sleep disaster. These understated polyester curtains from ECLIPSE block 99 percent of light and reduce noise—plus, they’ll help you save on energy costs. "Our neighbor leaves their backyard light on all night with what I can only guess is the same kind of bulb they use on a train headlight. It shines across their yard, through ours, straight at our bedroom window," one Amazon reviewer who purchased the curtains in black wrote. "These drapes block the light completely."

Buy it: Amazon

4. JALL Wake Up Light Sunrise Alarm Clock; $38

JALL Wake Up Light Sunrise Alarm Clock

Being jarred awake by a blaring alarm clock can set the wrong mood for the rest of your day. Wake up in a more pleasant way with this clock, which gradually lights up between 10 percent and 100 percent in the 30 minutes before your alarm. You can choose between seven different colors and several natural sounds as well as a regular alarm beep, but why would you ever use that? “Since getting this clock my sleep has been much better,” one reviewer reported. “I wake up not feeling tired but refreshed.”

Buy it: Amazon

5. Philips SmartSleep Wake-Up Light; $200

Philips SmartSleep Wake-Up Light

If you’re looking for an alarm clock with even more features, Philips’s SmartSleep Wake-Up Light is smartphone-enabled and equipped with an AmbiTrack sensor, which tracks things like bedroom temperature, humidity, and light levels, then gives recommendations for how you can get a better night’s rest.

Buy it: Amazon

6. Slumber Cloud Stratus Sheet Set; $159

Stratus sheets from Slumber Cloud.
Slumber Cloud

Being too hot or too cold can kill a good night’s sleep. The Good Housekeeping Institute rated these sheets—which are made with Outlast fibers engineered by NASA—as 2020’s best temperature-regulating sheets.

Buy it: SlumberCloud

7. Comfort Space Coolmax Sheet Set; $29-$40

Comfort Spaces Coolmax Sheets
Comfort Spaces/Amazon

If $159 sheets are out of your price range, the GHI recommends these sheets from Comfort Spaces, which are made with moisture-wicking Coolmax microfiber. Depending on the size you need, they range in price from $29 to $40.

Buy it: Amazon

8. Coop Home Goods Eden Memory Foam Pillow; $80

Coop Eden Pillow
Coop Home Goods/Amazon

This pillow—which has a 4.5-star rating on Amazon—is filled with memory foam scraps and microfiber, and comes with an extra half-pound of fill so you can add, or subtract, the amount in the pillow for ultimate comfort. As a bonus, the pillows are hypoallergenic, mite-resistant, and washable.

Buy it: Amazon

9. Baloo Weighted Blanket; $149-$169

Baloo Weighted Blanket

Though the science is still out on weighted blankets, some people swear by them. Wirecutter named this Baloo blanket the best, not in small part because, unlike many weighted blankets, it’s machine-washable and -dryable. It’s currently available in 12-pound ($149) twin size and 20-pound ($169) queen size. It’s rated 4.7 out of five stars on Amazon, with one reviewer reporting that “when it's spread out over you it just feels like a comfy, snuggly hug for your whole body … I've found it super relaxing for falling asleep the last few nights, and it looks nice on the end of the bed, too.” 

Buy it: Amazon 

10. Philips Smartsleep Snoring Relief Band; $200

Philips SmartSleep Snoring Relief Band

Few things can disturb your slumber—and that of the ones you love—like loudly sawing logs. Philips’s Smartsleep Snoring Relief Band is designed for people who snore when they’re sleeping on their backs, and according to the company, 86 percent of people who used the band reported reduced snoring after a month. The device wraps around the torso and is equipped with a sensor that delivers vibrations if it detects you moving to sleep on your back; those vibrations stop when you roll onto your side. The next day, you can see how many hours you spent in bed, how many of those hours you spent on your back, and your response rate to the vibrations. The sensor has an algorithm that notes your response rate and tweaks the intensity of vibrations based on that. “This device works exactly as advertised,” one Amazon reviewer wrote. “I’d say it’s perfect.”

Buy it: Amazon

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Taco Bell Quarterly, a Taco Bell-Themed Literary Journal, Exists—And You Can Read It Online

What does the Crunchwrap Supreme have to do with queer politics? A lot, actually.
What does the Crunchwrap Supreme have to do with queer politics? A lot, actually.
Rachel Murray/Getty Images for Taco Bell

In August 2019, writer and “Editor Grande Supreme” MM Carrigan launched the first edition of a free online literary journal called the Taco Bell Quarterly. It wasn’t a publicity stunt—in fact, it wasn’t affiliated with the fast food chain at all—but rather a quality collection of Taco Bell-themed literary musings that ran the gamut from satirical to totally serious.

According to Food & Wine, about 1500 people downloaded that first issue, and viewership grew to 40,000 for the second issue, which was released in February 2020. The Quarterly is gearing up to launch Volume 3 in September, and it promises to be the most zeitgeist-y edition yet.

“Volume 3 will be very much informed by the state of the world. The pieces we're gravitating toward are foreboding, existing on the precipice of an alternate history in which we might have prevented the pandemic," Carrigan tells Mental Floss. “People think we're a joke, but this will be the issue that proves we're not. Writers are taking chances in writing in our magazine that I don't think the literary world has seen in a long time. We're writing with radical sincerity.”

Capturing the cultural atmosphere of this year through Taco Bell-related poems, essays, and short stories might seem like a tall order, but the Quarterly is no stranger to tackling tough topics. While some early pieces are silly and upbeat—take Alana Saltz’s poem “Ode to Nacho Fries,” for example—others use Taco Bell as a backdrop for deeper musings about “homelessness, suburban dread, poverty, American identity, and so much more,” as Carrigan told Food & Wine.

Carrigan chose Taco Bell as the journal's unifying thread because, to put it plainly, it was the first idea that popped into her head.

“Brands are a symbiote that live in our brains. We're telling that story,” she says. And, as far as brands go, Taco Bell's offbeat, innovative menu items and neon beverages are more “seductive” and “daring” than McDonald's classic Big Macs and smiling clown mascot. In other words, the subversive fast food chain is the perfect theme for an online journal that aims to subvert people's stereotypical understanding of “The Writing Life,” which Carrigan describes as a “journey of MFA programs, writing retreats, [and] rubbing elbows at conferences.”

As interest in Taco Bell Quarterly grew, Taco Bell itself began to take notice, and Carrigan says the company has sent the team hundreds of dollars' worth of free tacos as an unofficial "thank you" for all the free advertising. She distributes them to writers whose work has been rejected by other literary magazines.

While you wait for Volume 3 to hit the internet this fall, catch up on the first two volumes on the Taco Bell Quarterly website here.

[h/t Food & Wine]