The Real Reason Why Wendy's Burgers Are Square

TheDapperDan, Public Domain // Wikimedia Commons
TheDapperDan, Public Domain // Wikimedia Commons / TheDapperDan, Public Domain // Wikimedia Commons

Wendy's signature square hamburgers have become as closely associated with the brand as its red-headed mascot. The burger chain isn't shy about the quality of its beef, making it the center of numerous ad campaigns. But what does a patty's shape have to do with how it tastes?

According to Reader's Digest, the choice to make the burger's square is more of a clever marketing maneuver than a culinary choice. When Dave Thomas opened the first Wendy's restaurant in 1969, he wanted guests to see the quality of the meat. By shaping the burgers so that their edges peeked past the bun, he was showing he didn't cut corners in a very literal way.

Over the decades, this commitment to an unconventional burger shape would backfire. Some customers have accused the square beef patties of looking unnatural and processed, which is the exact opposite of what they're supposed to convey. The fast food company responded to these criticisms in 2011 by rounding the edges of their burgers slightly to give them a more "natural" square appearance.

Though theirs may be the most iconic example, Wendy's didn't invent the square patty. White Castle's angular burgers predate Wendy's by decades. The chain's founder claimed to have borrowed the look from Kewpee’s, a restaurant in his hometown of Kalamazoo, Michigan. Here are more facts about Wendy's you should know.

[h/t Reader's Digest]