Fast food restaurants constantly change their slogans to get attention from new and hungry customers. Sometimes they’re memorable, like McDonald’s “I’m Lovin’ It” or “It’s Mac Tonight” campaigns, but sometimes they’re not quite so catchy. Here are 14 forgotten fast food slogans.
1. “MCDONALD'S AND YOU”
Introduced during the early 1980s, the slogan “McDonald’s and You” focused on all the good times and laughs you’d have at McDonald’s. The slogan was discontinued after one year.
2. “FOOD, FOLKS AND FUN”
In 1990, “Food, Folks and Fun” catered to children and pre-teens looking for all three in one magical place or Happy Meal. The slogan was short-lived, only lasting for a year.
3. “WHAT YOU WANT IS WHAT YOU GET”
McDonald’s used its “What You Want Is What You Get at McDonald’s Today” slogan throughout the mid-1990s. It emphasized hard work and community values. In the summer of 1994, McDonald’s played up its partnership with The Flintstones live-action movie when they briefly changed it to “What You Want Is What You Get at RocDonald's Today.”
4. “WHERE’S HERB THE NERD?”
“Where’s Herb?” was a scavenger hunt contest to find Herb, a “nerd” visiting a Burger King in every state, giving away cash prizes and Whoppers. Burger King ran the contest throughout 1985.
5. “THIS IS A BURGER KING TOWN!”
From 1984 to 1986, “This is a Burger King Town!” was a slogan that emphasized small-town values and fast food.
6. “FAST FOOD FOR FAST TIMES”
During the late 1980s, Burger King introduced its “Fast Food For Fast Times” ad campaign that focused on fast-paced service and lifestyles.
7. "MAKE A RUN FOR THE BORDER!"
Taco Bell urged customers to “Make a Run For The Border!" during the late 1980s and early 1990s. They nixed the campaign for the “Yo Quiero Taco Bell!” campaign during the latter half of the decade.
8. “What A Sandwich!"
Subway used the slogan “What A Sandwich!” briefly during the mid-90s. The sandwich shop used other short-lived slogans until they settled on their current one, “Eat Fresh.”
9. “Putt Putt to the Pizza Hut”
In 1966, Pizza Hut’s first national ad campaign—“Putt Putt to the Pizza Hut”—aired during halftime of the Notre Dame vs. Michigan State "Game of the Century." The slogan and commercial successfully ran for eight years.
Fun Fact: In 2002, Pizza Hut approached rock band Ween to write a jingle for a potential new slogan “Where'd The Cheese Go?” for their new stuffed-crust pizza. The song and slogan were rejected, but not before Gene and Dean Ween wrote an amazing jingle.
10. “GRAB A BUCKET OF CHICKEN, HAVE A BARREL OF FUN”
In 1972, Kentucky Fried Chicken introduced the slogan “Grab a Bucket of Chicken, Have a Barrel of Fun” to go along with the iconic “Finger Lickin’ Good!” catchphrase. KFC used it until the early 1980s, when “We Do Chicken Right” took over.
Fun Fact: Along with “Stuck on Band-Aid” and “Like A Good Neighbor,” Barry Manilow wrote the jingle for “Buy a Bucket of Chicken, Have a Barrel of Fun.”
LONG JOHN SILVER’S
11. “WE SPEAK FISH”
In 2011, Long John Silver's launched “We Speak Fish” as their new slogan with an updated, more modern logo. The slogan was short-lived; it was replaced with “That's What I Like” the following year.
12. “AVOID THE NOID”
Introduced in 1986, the Noid was on a mission to ruin your pizza. And since Domino’s wants you to have the best pizza possible, they urged their customers to “Avoid the Noid” with a new slogan and mascot.
13. "YOU GOT 30 MINUTES"
Domino’s discontinued their 30 minutes or less pizza delivery guarantee, but introduced the slogan “You Got 30 Minutes” to give customers the impression of the previous pledge and continued fast service.
14. “Buy ‘Em By the Sack”
White Castle was established in 1921 and their first slogan was “Buy ‘Em By the Sack.” Over the years, they used “What You Crave” as their slogan, while White Castle’s current motto is “The Crave Is A Powerful Thing.”