Scratching makes it worse.

THE BODY
It's your body's largest organ.
Our bodies contain up to 100,000 miles of blood vessels.
Sure, it's a titillating subject—but it's also a pretty versatile body part.
This self-soothing behavior is actually a pretty effective technique for temporarily calming pain signals to the brain. Here's how it works.
It's the thinnest part of the skull … which is why Maori warriors crafted a special weapon to crush it.
Its developers hope it sparks the next generation of total artificial hearts.
The pelvis is not actually a single body part, but a term that refers to a collection of bones, muscles and organs below the waist.