Can You Guess the Brand Based on Just a Piece of Its Logo?

Would you be able to recognize these logos if they had been tampered with?
Would you be able to recognize these logos if they had been tampered with?
plus49/Construction Photography/Avalon/Getty Images

As any good marketing analyst will tell you, a well-designed logo can easily be the difference between an internationally recognized company and one that quickly fades into obscurity. And now, since apps aren’t disappearing anytime soon, it’s especially important for a brand to be immediately identifiable by a tiny, often wordless icon.

No matter how small, a logo can still say a lot about what it stands for. An organization that wants to promote sustainability and environmental awareness, for example, is much more likely to design a green logo than a red one. And Target’s logo, which looks like a literal target, hits the mark when it comes to helping customers remember what website they’re shopping on. Other companies, like Baskin-Robbins, are slightly more subtle—the ice cream franchise’s BR logo contains the number 31, representing how many flavors you can choose from.

While you might effortlessly recognize a Target or Baskin-Robbins logo on a highway sign or in a social media advertisement, would you be able to do the same if part of that logo was missing or distorted? That’s exactly what UK-based loan provider Transmit Startups has done to eight logos below—words have been deleted, some colors have been changed, and certain design elements have been blurred or obscured. Try your hand at identifying which brand each one belongs to, and then scroll down to reveal the answers.

Guess the Brand

1.

distorted logo
Transmit Startups

2.

distorted logo
Transmit Startups

3.

distorted logo
Transmit Startups

4.

distorted logo
Transmit Startups

5.

distorted logo
Transmit Startups

6.

distorted logo
Transmit Startups

7.

distorted logo
Transmit Startups

8.

distorted logo
Transmit Startups

Check Your Answers

1. Heinz

heinz logo
Transmit Startups

2. HSBC

hsbc logo
Transmit Startups

3. Instagram

instagram logo
Transmit Startups

4. Netflix

netflix logo
Transmit Startups

5. Tesco

tesco logo
Transmit Startups

6. Marks & Spencer

marks & spencer logo
Transmit Startups

7. Disney

disney logo
Transmit Startups

8. Amazon

amazon logo
Transmit Startups

10 of the Most Popular Portable Bluetooth Speakers on Amazon

Altech/Bose/JBL/Amazon
Altech/Bose/JBL/Amazon

As convenient as smartphones and tablets are, they don’t necessarily offer the best sound quality. But a well-built portable speaker can fill that need. And whether you’re looking for a speaker to use in the shower or a device to take on a long camping trip, these bestselling models from Amazon have you covered.

1. OontZ Angle 3 Bluetooth Portable Speaker; $26-$30 (4.4 stars)

Oontz portable bluetooth speaker
Cambridge Soundworks/Amazon

Of the 57,000-plus reviews that users have left for this speaker on Amazon, 72 percent of them are five stars. So it should come as no surprise that this is currently the best-selling portable Bluetooth speaker on the site. It comes in eight different colors and can play for up to 14 hours straight after a full charge. Plus, it’s splash proof, making it a perfect speaker for the shower, beach, or pool.

Buy it: Amazon

2. JBL Charge 3 Waterproof Portable Bluetooth Speaker; $110 (4.6 stars)

JBL portable bluetooth speaker
JBL/Amazon

This nifty speaker can connect with up to three devices at one time, so you and your friends can take turns sharing your favorite music. Its built-in battery can play music for up to 20 hours, and it can even charge smartphones and tablets via USB.

Buy it: Amazon

3. Anker Soundcore Bluetooth Speaker; $25-$28 (4.6 stars)

Anker portable bluetooth speaker
Anker/Amazon

This speaker boasts 24-hour battery life and a strong Bluetooth connection within a 66-foot radius. It also comes with a built-in microphone so you can easily take calls over speakerphone.

Buy it: Amazon

4. Bose SoundLink Color Bluetooth Speaker; $129 (4.4 stars)

Bose portable bluetooth speaker
Bose/Amazon

Bose is well-known for building user-friendly products that offer excellent sound quality. This portable speaker lets you connect to the Bose app, which makes it easier to switch between devices and personalize your settings. It’s also water-resistant, making it durable enough to handle a day at the pool or beach.

Buy it: Amazon

5. DOSS Soundbox Touch Portable Wireless Bluetooth Speaker; $28-$33 (4.4 stars)

DOSS portable bluetooth speaker
DOSS/Amazon

This portable speaker features an elegant system of touch controls that lets you easily switch between three methods of playing audio—Bluetooth, Micro SD, or auxiliary input. It can play for up to 20 hours after a full charge.

Buy it: Amazon

6. Altec Lansing Mini Wireless Bluetooth Speaker; $15-$20 (4.3 stars)

Altec Lansing portable bluetooth speaker
Altec Lansing/Amazon

This lightweight speaker is built for the outdoors. With its certified IP67 rating—meaning that it’s fully waterproof, shockproof, and dust proof—it’s durable enough to withstand harsh environments. Plus, it comes with a carabiner that can attach to a backpack or belt loop.

Buy it: Amazon

7. Tribit XSound Go Bluetooth Speaker; $33-$38 (4.6 stars)

Tribit portable bluetooth speaker
Tribit/Amazon

Tribit’s portable Bluetooth speaker weighs less than a pound and is fully waterproof and resistant to scratches and drops. It also comes with a tear-resistant strap for easy transportation, and the rechargeable battery can handle up to 24 hours of continuous use after a full charge. In 2020, it was Wirecutter's pick as the best budget portable Bluetooth speaker on the market.

Buy it: Amazon

8. VicTsing SoundHot C6 Portable Bluetooth Speaker; $18 (4.3 stars)

VicTsing portable bluetooth speaker
VicTsing/Amazon

The SoundHot portable Bluetooth speaker is designed for convenience wherever you go. It comes with a detachable suction cup and a carabiner so you can keep it secure while you’re showering, kayaking, or hiking, to name just a few.

Buy it: Amazon

9. AOMAIS Sport II Portable Wireless Bluetooth Speaker; $30 (4.4 stars)

AOMAIS portable bluetooth speaker
AOMAIS/Amazon

This portable speaker is certified to handle deep waters and harsh weather, making it perfect for your next big adventure. It can play for up to 15 hours on a full charge and offers a stable Bluetooth connection within a 100-foot radius.

Buy it: Amazon

10. XLEADER SoundAngel Touch Bluetooth Speaker; $19-$23 (4.4 stars)

XLeader portable bluetooth speaker
XLEADER/Amazon

This stylish device is available in black, silver, gold, and rose gold. Plus, it’s equipped with Bluetooth 5.0, a more powerful technology that can pair with devices up to 800 feet away. The SoundAngel speaker itself isn’t water-resistant, but it comes with a waterproof case for protection in less-than-ideal conditions.

Buy it: Amazon

This article contains affiliate links to products selected by our editors. Mental Floss may receive a commission for purchases made through these links.

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